Friday, September 11, 2015

6 Million Americans Would Rather Work Part Time

Having a hard time finding the right full-time employee? There may be a good reason!

With jobs more plentiful these days, Matt Tait could easily find full-time work. But he wanted to focus on his wooden toy business and took a part-time gig at Team Detroit, Ford Motor’s advertising agency.


It’s a win-win. Tait’s boss is happy to have him because the 31-year-old graphic designer’s outside activities make him more creative. And Tait has time to run Tait Design Co., which sells balsa airplanes and wooden yo-yos of his own design.


Six million Americans like Tait are choosing to work part time, according to the U.S. Bureau of Labor Statistics. Typically young and college-educated, they’re not doing so because personal or economic circumstances forced them to. Rather, many are abandoning the traditional career path their parents took and working just enough hours to pay the bills or pursue a passion: toy making, puppetry, nonprofit advocacy. Their numbers have increased 12 percent since 2007, according to the BLS, a shift with broad implications for hiring practices.


“The workforce of the past was organized around company,” says Chauncy Lennon, who runs JPMorgan’s workforce initiatives and is studying flexible working arrangements. “The workforce of the future is organized around the worker. If we can’t find the right people, it’s going to hurt our bottom line.”


Read the entire article and more like it at Bloomberg.com. 

Thursday, September 10, 2015

Facebook Is Retailers' Favorite Social Network

Retailers don’t appear to be holding back when it comes to ad investments in social media. According to June 2015 polling, half of US retailers will be spending more on paid media on Facebook in particular.

That’s what the National Retail Federation (NRF) found when it asked how many merchants would spend more on advertising on various social networks. 

Facebook had a commanding lead, but YouTube and Pinterest were also expected to see additional ad spending from 29% and 27% of respondents, respectively. Buying paid media on Twitter was less of a priority, with just 22% planning to spend more on that in 2015. Other research supports Facebook and Pinterest as bigger social shopping destinations than Twitter. UPS found in February 2015 that while 49% of US digital buyers also pinned products on Pinterest, and 48% “liked” retailers on Facebook, just 38% said they followed retailers on Twitter.

See more articles like this at emarketer.com

Wednesday, September 9, 2015

Web Users Put More Stock in Consumer Reviews

Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past.

Based on 2015 polling from local search marketing firm BrightLocal, more than two-thirds of US internet users trust businesses more because of positive online reviews. While that’s down slightly from 2014, it still represents a significant increase over 2010 levels of trust in positive reviews. Five years ago, 45% of respondents said they either didn’t pay attention to online reviews at all, or didn’t let reviews influence them. This year, that share is down to 32%. 

The increasing import of reviews has gone hand in hand with consumer likelihood to search for information about local businesses. In 2010, just 7% of internet users surveyed by BrightLocal said they searched for local business information "almost every day." By 2014, that share had more than doubled to 15%, and remains at 14% in 2015. In the same timeframe, the share of respondents who searched weekly also almost doubled, from 9% in 2010 to 17% in 2015.

Read the entire article here courtesy of emarketer.com.

Tuesday, September 8, 2015

4 Harsh Marketing Lessons From 4 Small-Business Owners


Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business.


We don’t have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good, especially when it comes to marketing.


But don’t worry. You’re not alone. I hand-picked four of the many winners of a recent marketing contest called the Spark Plug campaign, sponsored by Capital One Bank (a client of my company, but I am not being compensated to write this), that provided Spark Business Bank customers an opportunity to receive customized marketing ads utilizing their own marketing dollars. I asked each winner about a big marketing mistake each made.  Read the entire article here courtesy of Entrepreneur.com.