Friday, September 25, 2015

Clint Powell: The Power Of A List

I love lists. We all do - right? A top 10 ‘this’. Five ways to be more ‘that’. Seven things you should do now. Twenty things that will make you more whatever it is you want to be. Who doesn't love a good list? (Put your hands down – you’re embarrassing yourself). So now that we have established that lists are what makes the world go round – I have three lists that you should be making and keeping up with. Here we go…

The three lists are a Marketing List, a Connections List and a Things I hate List. Read the details of the list and why to have them in this article on Chattanoogan.com.

Thursday, September 24, 2015

Yogi Berra: A Lesson in Marketing

By now you know of the passing of one of the all time greats, Yogi Berra. He played ball in a time where the sport WAS the national pastime and the baseball world revolved around the Yankees. Yogi was 90 year old. The Yankees legend and Hall of Famer may be better known for the way he creatively butchered the English language, with what became known as Yogi-isms. Here are some of my favorites....

“It’s deja vu all over again.”

“The future ain’t what it used to be.”

“Nobody goes there anymore. It’s too crowded.”

“It ain’t the heat, it’s the humility.”

“When you come to a fork in the road, take it.”


I've said everyone at one point in my life, sometimes never knowing I was quoting the great Yogi Berra.


It was only today that I realized that there are a few marketing lessons to be learned from Yogi as he quoted his way through life.   Allow me to get you thinking on just a few of them....

Read the lessons and entire blog post here courtesy of Bobby Daniels Baltzer, Market Research Coordinator for Radio Chattanooga.

Wednesday, September 23, 2015

Nielsen Reports African-Americans Richer, Better Educated

Nielsen has just released its annual “African-American Consumer Report,” and says it has detected a surprising upswing in affluence and college enrollment, as well as big changes in media consumption and digital behavior.

The company says that at every income level above $60,000, black income growth outpaced white from 2005 through 2013, with the percentage of black households earning $200,000 or more climbing 138%. (That’s much higher than the 74% gain in the total population.) And it found a $793 gain in median household income among African-American households, compared with $433 for white families.

Even more unexpected, says Cheryl Pearson-McNeil, Nielsen’s SVP for U.S. strategic community alliances and consumer engagement, is a dramatic rise in college students. “The percentage rate of blacks enrolled in college is higher than either Hispanics or whites, which just stunned me,” she tells Marketing Daily.


Another big change is the impact of immigrants, which she says represents an untold story of diversity and a trend that is boosting income statistics. Foreign-born blacks (the majority from Jamaica and Haiti, but increasingly, from African nations) typically have household incomes some 30% higher than those born in the U.S.


She says the survey also found major shifts in the way African-Americans consume media content, with African-American adults spending more than 42% more time watching TV than the total population, and 15% more time on smartphones. In part, she says that is due to the increase in programming with greater appeal, including such hits as “Empire,” “Scandal” and “How to Get Away With Murder,” as well as conversations about race in social media. “Socially compelling hashtags, such as #BlackLivesMatter, became the norm.”


And in addition to greater radio consumption, they are also much more avid users of digital music, streaming audio on their smartphones at a 42% higher rate than the general population. Those with household incomes of between $75,000 and $100,000 are especially tuned in, and 51% more likely to listen to online local radio station, as well as 24% more likely to listen to a streaming services like Pandora or Spotify.


Reposted from Mediapost.com.

Tuesday, September 22, 2015

Do Shopping Cart Abandoners Just Not Want to Buy?


Shoppers say changing their mind is the main reason they leave items behind.

Shopping cart abandonment is a fact of life for online retailers. According to Bizrate, 18% of digital shoppers in North America who browse a retailer's site intending to buy, but end up not making a purchase, abandon their shopping cart. In the UK, according to Royal Mail Group, almost all digital buyers abandon their shopping carts at least sometimes, and 26% of women and 16% of men do so frequently.

In the US, based on May 2015 research from HookLogic, shopping cart abandonment is most frequent among shoppers for home goods, 29.0% of whom did so. That compared with 24.9% of shoppers for health and beauty products and 22.9% among shoppers of electronics.
Perhaps frustratingly for retailers, the top reason, according to Market Track, is that shoppers simply decide they don't want the item all that much. That's what 28% of US digital buyers said their primary reason was for not buying something in their cart, followed by 27% who wanted to do more research.

Bizrate's research found that saving items to buy later was still a factor in so-called abandoned shopping carts, and that many people could be easily prodded into pushing the buy button with a promotional email, or even just a reminder.

Retails have options when it comes to bringing back cart-abandoners, including retargeting with display and email.






Monday, September 21, 2015

Job Opening at Radio Chattanooga

We would like to let you know that a job opening exists at Radio Stations WDEF/WDOD/WUUQ in Chattanooga, Tennessee.

Please send, or ask anyone interested to send your resume’ and cover letter to:Bernie Barker, WDEF/WDOD/WUUQ Radio, 2615 S. Broad Street, Chattanooga, TN 37408. You may email it to bbarker@wdefradio.com or fax to (423) 321-6240.

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