Friday, October 2, 2015

Parents Voice Concerns Around Kids' Mobile Time







Mobile is not only for adults—children and teens are increasingly connected to the digital world. And according to an August 2015 survey from science-based mobile game– Galxyz, US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.

Of parents surveyed, 23% reported they were very concerned about their kids' noneducational mobile usage, and another 35% expressed some level of concern. Fathers appeared generally less concerned, with 48% responding that they allowed their child to use a mobile device for 2 to 3 hours daily, whereas only 32% of mothers allowed the same amount of usage.


So fathers allow more mobile time than mothers. Read other insights here courtesy of emarketer.com.




Thursday, October 1, 2015

Boomers Vs. Millennials: More Common Ground Than You'd Think

From Target to Macy’s to Whole Foods Markets, retailers are frantically fighting for Millennial loyalty. But that rush for young(er) ‘uns risks creating a kind of demographic ghetto, argues Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn. She tells Marketing Daily why some brands can win using campaigns and strategies that span generations.

Question and very insightful answers are here courtesy of MediaPost.com.

Wednesday, September 30, 2015

Millennial Moms Redefine Work

As they have done with most aspects of life, Millennial Moms have put their own mark on the workplace and how they view employment. Millennials now compose 34% of the workforce according to the Department of Labor Statistics, outnumbering Boomers and Gen Xers who represent 32% combined. By 2020, they will represent 46% of all U.S. workers. They are entrepreneurial in spirit, mostly because they seek employment on their own terms.

Whether they work in an office or at home, Millennial Moms love partnerships and collaboration. Not afraid to tackle tasks where they have no direct experience, Millennial Moms prefer to work in teams at the office or by networking with other moms online from home. And the terms “working mom” and “stay-at-home mom” need to be banished from any discussion about employment. In a recent survey, we asked Millennial Moms who earn income at home to classify their work status. The exact same percentage of mothers claimed the title of stay-at-home mom as work-at-home mom, with another 10% taking on the title of working mother. Updating terms to fit Millennial Moms, four new classifications look like this:

“In-home mothers” are moms who are in the home and generate no income.


“Work-at-home mothers” and “working mothers” are earning income with the location being the point of differentiation.


The “part-time working mother” is employed by someone else but works fewer than 40 hours a week.


Read the entire article with complete insights here courtesy of MediaPost.com.

Tuesday, September 29, 2015

Baby Boomers Not Fans of Mobile Ads







Mobile shopping and advertising have caught on quickly in the US. While younger mobile users appreciate the convenience of smartphones for shopping, baby boomers are less sure. And they're a lot more sure they don't like ads on their devices.

eMarketer estimates that nearly three-quarters of US mobile phone users, or 59.3% of the total population, own and use a smartphone at least once a month this year. Smartphone penetration is decidedly higher among younger mobile phone users than among their older counterparts—for example, 90.2% of mobile users ages 25 to 34 have a smartphone this year, vs. 40.7% of those ages 65 and up—baby boomers have solid smartphone adoption, at 64.4% of mobile phone users this year. But they still don’t feel as warmly toward the devices as millennials or Gen Xers do. According to Experian Marketing Services polling from March 2015, just 28.0% of baby boomers agreed that “my mobile phone connects me to my social world,” vs. 53.5% of millennials and 46.2% of Gen Xers.


Read the entire survey here courtesy of emarketer.com. 

Monday, September 28, 2015

How Google Will Know You Better Than You Know Yourself

Google has updated a patent for a wrist-worn device with removable headset with the U.S. Patent & Trademark Office that has multiple sensors and can collect data such as heart rate, skin conductivity, movement rate, and frequency.

Skin connectivity and heart rate hold promises in terms of predicting user intent, although Google's patent inventors make no mention of using the technology to target advertisements or content. When connected to the Internet and given permission by the wearer, the possibilities for serving content -- from medical to retail -- become endless. In this scenario, search engine advertising and marketing turns into a push technology rather than pull, based on data.


Read more about the device and how it could be used here courtesy of MediaPost.com

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