Friday, October 9, 2015

Stop it! Stop it now!

I see this frequently and hear it just as often, 'For all your [blank] needs'. 

Stop it!  Stop it now!

Why?  

You mean beside the fact that it's a cliche'?  How about the fact that it's the go to phrase when a business can't think of anything else to say.  It practically screams, bad marketing!

Guilty of doing this?  Read the rest of the post here courtesy of Bobby Daniels Baltzer, Market Research Coordinator for Radio Chattanooga.

Thursday, October 8, 2015

Move Over, Millennial Moms, It's Time To Talk About Gen Z


Millennial Moms have been the focus of our attention for a while now, but smart marketers are already looking ahead to a generation of moms just appearing on the horizon: Gen Z.

Gen Z includes anyone born after 1995, so the oldest members of this generation are just starting to enter their twenties. Thanks to new research, we can already predict a lot about how to reach and relate to these future moms. And as the mother of a soon-to-be-11-year-old girl, I can attest to the accuracy of these findings.


They’re Large And In Charge


The first thing to understand about this new generation is its size and influence. Gen Z makes up one-quarter of our country’s population, and by 2020 they will account for 40% of all consumers. Even now, with most Gen Zers too young to make major purchases themselves, they’re exerting a powerful influence on their families’ spending. Indeed, 93% of parents say that their children shape their families’ spending and household purchases.


They’re Diverse


When I look at my daughter’s class picture, I see the changing face of American families. The last 30 years have seen a 400% increase in multiracial marriages, resulting in a 50% increase in the multiracial youth population since 2000. We can also expect to see a 7.6% increase in the Hispanic teen population in the next five years.


Read the entire article here courtesy of Mediapost.com. 

Wednesday, October 7, 2015

Groupon To Cut 1,100 Jobs

From MediaPost.com

The salad days of social commerce have come and gone, judging by the woes of group buying and daily deals sites. In the latest fillip of bad news, Groupon has revealed that it will lay off around 1,100 employees over the next few months, most of them serving the company’s overseas divisions.


That’s about 10% of the company’s total workforce.


The company is also ceasing operation in Morocco, Panama, the Philippines, Puerto Rico, Taiwan, Thailand and Uruguay, according to COO Rich Williams, who made the announcement in a blog post.


Williams explained: “We believe that in order for our geographic footprint to be an even bigger advantage, we need to focus our energy and dollars on fewer countries. So, we decided to exit a number of countries where the required investment and market potential don’t align.”


Williams added that the layoffs are also, in part, a reflection of the company’s move from a labor-intensive sales business to a leaner e-commerce model with more self-service.
The cuts require Groupon to take a $35 million pre-tax charge, due to severance and compensation costs.


Previously, Groupon reported its active customer base in North America increased modestly from 20.8 million at the end of 2013 to 24.1 million at the end of 2014. But it’s not the only social commerce company finding it tough going: Living Social saw total revenues slip from $302 million in 2013 to $231 million in 2014.


In November 2014, LivingSocial laid off 400 employees, or about 20% of its total workforce of 2,000, as well as closing an office in Torrance, CA. At its peak back in 2011 LivingSocial employed over 4,000 people worldwide.

Tuesday, October 6, 2015

Minions, “Star Wars” Characters Costumes Abound for Adults, Children and Pets This Halloween

Little yellow Minions, pint-size Yodas and pretty pink princesses are planning a takeover this Halloween as consumers’ costume decisions shed light on an epic year for pop-culture fanatics. According to NRF’s 2015 Halloween Consumer Top Costumes Survey conducted by Prosper Insights & Analytics, Minions and “Star Wars” characters each made an appearance on all three top costume lists – adults, children's and pets.

“As we’ve seen for several years, Hollywood and pop culture both have a tremendous impact on how adults and their children decide to dress the part each Halloween, and it’s evident some of the biggest newsmakers of the year will be out in full force this fall,” said NRF President and CEO Matthew Shay.


Maintaining their 11 year reign, princess costumes will once again top the children’s costume list with an estimated 3.2 million tiny tots looking to dress the part. Another 2 million will be their favorite Disney “Frozen” character. Additionally, more than 1.8 million children will don a “Star Wars” costume and 1 million will select a little yellow Minion costume as they take to the streets this Halloween.


For the 11th year in a row, a witch came in as the top adult costume with more than 4.3 million adults going with old reliable. “Star Wars” characters ranked 5th for adults this year after tying for 12th last year: 1.4 million adults will channel Han Solo, Princess Leia, Yoda or another beloved “Star Wars” character this Halloween. Animal characters (2.4 million), “Batman” characters (2 million) and zombie (1.9 million) round out the topfive adult costumes.


Additionally, 774,000 adults chose a political character as their preferred costume this year.
About one in 10 Halloween celebrants (12.9%) plan to dress their furry friends in costumes this year, and of the 80 percent of those surveyed who have already selected the costume, most (10.6%) will choose a little round pumpkin for Kitty and Rover. Additionally, several pet owners will opt to put their four-legged friend in a “Star Wars” (8th on the list) or Minion costume (11th).


“It’s easier than ever for consumers to find creative Halloween costumes given the popularity of Pinterest and Instagram and the immediate access to pop culture trends,” said Prosper Insights Principal Analyst Pam Goodfellow. “It’s always a nice surprise to see what tops the lists each year and to see just how creative people will get when it comes to what their own and even their pets' costumes.”

Read the entire article here courtesy of NRF.com. 

Monday, October 5, 2015

The New (Micro) Leisure: Redefining Downtime In a Connected World


We used to think of leisure as a grand, sweeping concept. Two times a year we went on our one-week vacation where we can turn off and truly relax. We took our lunch breaks and our long weekends. But in today’s always-on world, with the heavy adoption of mobile technology and an omnipresent social profile, how has leisure changed? How has the way we work and, more importantly, the way we play changed?


To find out, we commissioned a study on the effects of mobile technology on leisure time in the hopes of understanding why our free time no longer feels free. Working in conjunction with our partners at Whitman Insight Strategies, we aimed to find out how Millennials today define leisure and how they find balance among competing priorities.

The first thing that we discovered was the profound paradox on our perception of leisure. Millennials are extremely conflicted about technology’s impact on their leisure time. For example, while 60% of our Millennial respondents believe that their mobile phones enhance their free time, 48% of them also worry about spending too much time on their phone. There is now also a constant multi-tasking layer on top of their everyday lives. Millennials want to be in the now, but they are also constantly thinking about and making plans for the future. This constant push-pull of competing priorities creates a new set of considerations for them when engaging with the people around them and their mobile devices.

This multitasking is blending our definition of play and work. While 51% of Millennials agree that smartphones provide a means to reduce stress during a busy workday, 78% also agree that checking work emails is a top disruptor of their leisure time. The smartphone has truly blurred the lines between our home lives and our work lives. A few years ago, companies attempted to develop firewalls, means of blocking leisure channels such as Facebook at work. Now, following the mobile revolution, there is no firewall big enough to keep our personal lives at home.


In this new world, no longer can we relieve stress a week at a time, a long weekend at a time, or even a lunch break at a time. Millennials are turning off and on every other minute of every day and are looking for relaxation that is ephemeral and bite-sized. We define this as Micro-Leisure, and it is more available than ever before thanks to mobile technology.


How can you use the tenants of micro-leisure to connect with Millennial audiences? Continue reading here. 

Blog Archive