Friday, October 16, 2015

Email Deliverability Rates Drop In 2015

Some 21% of sent email messages do not reach their intended recipients, according to new research announced today by Return Path. Global inbox deliverability rates have decreased by 4% since 2014, when only 17% of emails did not reach their intended recipient.

Return Path’s 2015 Deliverability Benchmark Report analyzed inbox placement statistics by country, industry and email provider. The report was based on a representative sample of the 357 million email marketing messages that Return Path has tracked this year.


Both spam trap emails and missing emails were included in the deliverability statistics.


Read the entire article here courtesy of MediaPost.com

Thursday, October 15, 2015

Radio Matters



Radio matters to 243 million American consumers who tune in weekly for information, entertainment, and engaging personalities...
Radio matters as a first resource for people seeking news and solace when there are natural or other emergencies...
Radio matters as a common bond that links listeners through community events, fund raisers, and other uniting activities on the air and off...

Radio matters to advertisers who spend billions annually to tap into the impact of audio to move products and services...and... 
Radio matters to your customers too...allow us to connect you with them today!



Wednesday, October 14, 2015

Retail Email Marketing Is Changing, but Gradually

Year in and year out, email marketing remains a dependable tactic for retailers. Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and the ability to better personalize messaging are creating new possibilities for reaching consumers more effectively. But, as we explore in the new eMarketer report, “Retail Email Marketing: Benchmarks and Trends in the US,” any improvements are likely to be gradual, not revolutionary.

Read the entire article here courtesy of emarketer.com.

Tuesday, October 13, 2015

What Politics Can Teach Marketers About How Millennials Share Content

Politics and advertising have not always made the most comfortable bedfellows. But in today's increasingly personalized media landscape, digital publications with a political point of view are giving brands new opportunities to connect with the all-important yet unpredictable millennial audience. Advertisers would be smart to take note.


Consuming News Differently

Take a moment to consider how trust in the news shifted from nightly newscasters to comedy programs at the beginning of the 21st century. Back in 2008, traditional television producers were horrified to learn just how many 20-somethings considered Comedy Central's "The Daily Show" their most trusted news source. But that behavioral trend was so early 2000s. As of 2013, "The Daily Show" had approximately 2 million nightly viewers andonly 39 percent of that audience (780,000) was between the ages of 18 and 29. That's only about 1.5 percent of the 53 million Americans in that age group.
So where are young people getting their news? The answer is often Facebook. Sixty-nine percent of millennials get news from the social network at least once a day. What's more, the serendipitous nature of Facebook sharing has exposed them to broader viewpoints. While older generations traditionally self-segregated their news consumption, reading publications and viewing news programs that line up with their own political views, millennials are engaging daily with the diversity of their Facebook social graph and all the political opinions that come with it.


Read the entire article here courtesy of Adweek.com. 


Monday, October 12, 2015

The Pressure Is On for Mothers on Social Media





Women, including mothers, have been among the most active demographic groups on social media for some time, and marketers quickly recognized this. But many mothers feel stressed about their presence in the very places marketers are trying to reach them.

eMarketer estimates that nearly 30 million women in the US will children under 18 in the home use social networks at least monthly this year. That amounts to 85.0% of the mothers who use the internet at all, as well as one in five adult social network users.

Nearly a third of US mother internet users surveyed in June by BabyCenter reported worrying about having a positive image on social media at least occasionally. BabyCenter polled a subset of mother social network users according to eMarketer’s definition—only those with kids ages 8 and under.

Read the rest of the article here courtesy of emarketer.com

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