Friday, October 30, 2015

Mobile Payments Will Triple in the US in 2016

The number of people in the US using their phones to pay for goods and services at the point of sale will continue to climb steadily, with 2016 being a year of significant growth for the technology. According to the latest proximity mobile payments forecast from eMarketer, the total value of mobile payment transactions in the US will grow 210% in 2016.

eMarketer defines proximity mobile payments as point-of-sale transactions that use mobile phones as a payment method, via tapping, waving and similar functionality.

In 2015, mobile payments will total $8.71 billion in the US, with users spending an average of nearly $376 annually using their mobile phone as a payment method. By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually. Total mobile payment sales will rise faster than average spending per user in 2016 because of the growth in the number of overall users of the technology.

Several factors will drive substantial mobile payments... what are those factors? Read the entire article here courtesy of

Thursday, October 29, 2015

Increasing Audience Engagement Key Objective in Social Media Marketing

Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but more importantly, increase audience engagement.

An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.
It may be impossible to achieve strategic success without tactical effectiveness, and according to 82% of marketing professionals, creating compelling content is key to this.

What should that content include? Read the entire article here courtesy of

Wednesday, October 28, 2015

Mother may I?

Way Beyond Blogging:US Mothers' Likes and Dislikes
on Social Media

The digital landscape has changed drastically from the height of the mother blogging era. Mothers are now making strong waves on Pinterest, YouTube, Instagram, Twitter, and of course, Facebook. Maria Bailey, CEO of BSM Media and author of “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” spoke with eMarketer’s Alison McCarthy about the shifting behaviors of digital mothers and what that means for marketers.

Read the interview and other articles like this at

Tuesday, October 27, 2015

Getting Inside the Consumer's Head

Simple retail environment interventions can lead to dramatic sales results; simple truths about today’s shoppers can help you capture greater revenue opportunities.

What would you do if you could have exhaustive, carefully recorded and measured data on shopper behavior, motivations and perceptions at point of purchase? You’d want to get your hands on that ASAP, right?

Herb Sorensen, Ph.D., an American Marketing Association award-winner who has been a consultant to Fortune 100 corporations for more than 40 years, knows the thought patterns and processes consumers go through when they shop. His decades-long accumulated studies led to his patented shopper-tracking technology, PathTracker, which is aimed at changing retail marketing strategies from a traditional “product centric” perspective to a new “shopper centric” focus.

Putting his knowledge into practice can mean money in the bank for retailers. Drawing on second-by-second analyses of millions of shopping trips, Sorensen has studied how shoppers behave—what they look at, where they go and how they make buying decisions as they travel through retail stores.

Read the entire article and others like it here courtesy of

Monday, October 26, 2015

For Boomers Make Sure Your Marketing Hits Home

The largest, wealthiest generation in history is now retiring at a rate of 10,000 per day, a trend that will continue every day for the next 15 years. The better part of the nearly 76 million Baby Boomers are now in the process of “reverse commuting” – shifting their daily focus from the workplace to the home-place. As the hours that were once spent commuting and at work are reallocated to the home, the dynamics of how the home is used and how lives are lived within it will undergo sweeping changes.

This shift is an opportunity to market products and services that align with newly emergent needs and desires of a home-centric lifestyle. Google’s purchase of home systems innovator Nest Corporation for a reported $3.3 billion is just the “tip of the iceberg” and the latest indication that the remigration to the home-place is a real marketing power trend. When a high-tech software company such as Google decides to invest billions in home-based consumer technology, they must believe that the market for these products and services has a great deal of room to grow.

Read how that trend will manifest itself and other articles like this at