Friday, November 13, 2015

The Biggest Reasons Restaurants Lose Customers

Let’s face it. Every restaurant at one point or another is dealt the reality of lost customers. And while it’s impossible to please every customer, every time, if you find your restaurant’s business declining, there’s probably a bigger issue to blame than just the slow economy, a couple of negative online reviews, or a new restaurant down the block luring in your guests. 

What some of the biggest reasons why restaurants lose customers.  Read the entire article here courtesy of restaurantnews.com. 

Thursday, November 12, 2015

3 Effective Tips for Marketing to Millennials

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be opinionated or hold strong beliefs about their life values.

For marketers it's lucrative segment to tap into: this age group is estimated to have$1.3 trillion in annual buying power and, at the same time, is absolutely resistant to traditional advertising in all its forms and shapes.


So what should a company do when it comes to marketing to millennials?


As a millennial and a marketing consultant, I have made the following list of tested and tried tips to help you win hearts, minds and dollars of the millennial consumers.


Read more here courtesy of Huffington Post.

Wednesday, November 11, 2015

Young Adults More Likely to Own Smartphone Than PC

There is a proliferation of devices in the marketplace. When it comes to ownership, young adults ages 18 to 29 are more likely to own a mobile phone or smartphone than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on.


According to a July 2015 survey by the Pew Research Center, ownership of desktop and laptops, game consoles and MP3 players among US young adults has dropped since 2010. Alternatively, smartphone ownership among these respondents has grown from 52% in 2011 to 86% in 2015.

Analyzing further, fully 68% of US adults ages 18 and older own a smartphone, and roughly nine in 10 US adults own a mobile phone. While mobile phone ownership is nearing saturation, smartphone ownership is steadily growing. In fact, among US mobile phone owners in 2015, 73% have a smartphone.

Tablet ownership is also increasing as well.  Read the entire article here courtesy of emarkerter.com

Tuesday, November 10, 2015

The Top New Cars Owners Keep for 10 Years

For some models, almost a third of owners hold onto their new cars for a decade, based on a study by iSeeCars.com, an automotive research firm. The analysis of nearly 400,000 cars from the 2005 model year sold between January 1, 2015 and July 30, 2015 revealed that the percentage of the original owners keeping a particular new model for ten years ranged between 3.6 percent and 28.6 percent (original owner cars are cars that were bought as new by the owner). The overall average was 13.5 percent, with 39.9 percent of the 168 models studied above the average and 60.1 percent below the average.

Of the models analyzed, 15 were at least 1.5 times more likely to be held by their owners for 10 years.

Monday, November 9, 2015

Teens Use Social Media, But Don't Love It

If you are an old person like me (18+) you probably hold a rather stereotypical notion of teenagers as completely besotted with social media -- helpless without it, so addicted they can’t turn their gaze away from their smartphones for even a second with experiencing FOMO. And this stereotype may be true to some degree, but it would be a mistake to think activity actually equals affinity.

That’s according to a new survey by Common Sense Media, which polled 2,658 kids ages eight to 18 about their media usage in February and March of this year, and discovered widespread ambivalence about social media among its most avid users.


There’s no question teens are spending a lot of time on social media: 45% of teens said they use social media “every day,” spending an average of one hour and 11 minutes per day on social. Tweens were more moderate, with 10% using social media every day, spending an average 16 minutes per day.


However social media lagged behind other options when tweens and teens were asked what activities they consider their favorite:


Where does social media rank?  Read the entire article here courtesy of mediapost.com

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