Friday, November 20, 2015

Test your knowledge

A little Q&A with Pierre Bouvard, Cumulus Media & Westwood One from 2015's consumer media use studies.

1. What is the weekly reach of television and AM/FM among much-coveted Millennials (18-34)?


According to Nielsen's Q1 2015 "Total Audience Report," television's reach among 18-34s is only 76 percent, and AM/FM is 93 percent.


2. How many Americans are reached daily by Pandora and Spotify?


According to Edison Research's "Share of Ear" study, Pandora’s daily reach is only 15 percent and Spotify’s is only 5 percent – which means 85 percent of Americans are not reached by Pandora in an average day. Advertisers and agencies polled by Advertiser Perceptions overestimate the daily reach of Pandora and Spotify and the reality is they have nowhere near the reach of radio. For more insight, click here.

3. What is America's number one mobile mass reach medium?


Per Nielsen, it's radio at 93 percent. Next is television at 87 percent, smartphones at 70 percent, PCs at 54 percent, and tablets at 35 percent.


4. For Amazon's Prime Day sale, which medium had the best conversion of advertising awareness to purchase?


Radio had the best awareness to purchase conversion at 52 percent, followed by online at 48 percent, and television at 39 percent.

Thursday, November 19, 2015

How Baby Boomers Make Purchase Choices Online and on Mobile

Lori Bitter
President and Senior Strategist

Although the baby boomer generation is broadly defined as consumers between the ages of 51 and 69, the demographic is heavily stratified. When it comes to mobile device adoption, there are key differences driven by gender and age. Lori Bitter, consultant at The Business of Aging and author of “The Grandparent Economy,” spoke to eMarketer’s Maria Minsker about those patterns.

Read the interview here courtesy of emarketer.com. 
 

Wednesday, November 18, 2015

What advertising decision-makers value in radio sellers...

NuVoodoo Media Services conducted 423 interviews nationwide among advertising decision-makers, including marketing executives, media buyers and planners, ad executives, creative directors and business owners. Knowledge of the business was the most important trait desired by those who transact direct business (“Direct”) and those within the agency community (“Agency”).

Our team has the experience and knowledge to help you with your marketing goals. Contact us today and put our team to work for your business.

Tuesday, November 17, 2015

Why millennials are buying more vinyl records...



The entertainment industry always loves a good comeback story, and music's latest resurgence is no exception. Despite an explosion in digital and streaming music — including Spotify, Apple Music, Pandora and Tidal — consumers are spending more money on vinyl records, and more vinyl buyers are millennials.

In 2014, more than 13 million vinyl long-playing albums, or LPs for short, were sold in America. And the first half of 2015 is showing similar sales strength with more than 9 million LPs sold, according to the Recording Industry Association of America.


Read the entire article here courtesy of CNBC.com.

Monday, November 16, 2015

Almost Half of Millennial Moms Primarily Use Mobile to Buy Digitally

Millennial mothers in the US are digitally savvy. This group not only relies on their mobile devices to research, read reviews and ultimately buy, but also feels comfortable making purchases online without having to see items first in person.

According to September 2015 research by Roth Capital Partners (ROTH), almost half (46.8%) of mother internet users ages 20 to 35 primarily made digital purchases via their mobile phone or tablet.

Asked about how they Use their smartphone when in-store or out shopping, 75.2% of respondents polled searched for better prices elsewhere, nearly two-thirds (65.8%) searched for or read product reviews and 62.1% searched for or downloaded mobile coupons.


Read more at emarketer.com.


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