Friday, December 11, 2015

Magazine Newsstand Sales Tumble Again

The downward trend in newsstand sales is continuing -- and may even be gathering speed, judging by the latest figures from MagNet, which tracks single copy sales at retail for U.S. magazine publishers.


The total number of print magazines sold via newsstands and other retail channels fell 10.3% from 128.8 million in the third quarter of 2014 to 115.5 million in the third quarter of 2015, MagNet found, while the total dollar value of these sales fell 9.8% from $697 million to $628.9 million.


Read the entire article here courtesy of MediaPost.com

Thursday, December 10, 2015

For some people, the older the smartphone, the better!

Between splashy launches, lavish new-phone offers (get a free HDTV on activation!) and frequent software updates that slow down your old handset, it sometimes feels like the entire technology industry is pushing you to buy the latest smartphone. Yet some holdouts resist.



Take Zak Sommerfield, 35, a software analyst in New York, who has hung onto his LG Delight flip phone for five years, even though his friends and co-workers make fun of it. "I hate smartphones, I hate how they take over people's lives and they spend all their time looking at them," he says. "I'd love to stay on this phone forever."

People like Sommerfield are a rarity. More than 90 percent of smartphone users trade up for newer models within two years, says Ramon Llamas, who tracks mobile phones at research firm IDC. But a fraction of the population continues to cling to older phones, some 3 to 4 years old — or more.

Read the entire article here courtesy of Yahoo Finance.

Wednesday, December 9, 2015

More American shoppers return to Main Street


While holiday retail seasons have long been dominated by big-box retailers, small businesses and one-of-a-kind goods are in big demand this year.


While holiday retail seasons have long been dominated by big-box retailers, small businesses and one-of-a-kind goods are in big demand this year.

Read the entire article here courtesy of cnbc.com.  

Tuesday, December 8, 2015

Innovations that will transform the future of email marketing

Email marketing is a tried and tested mode of marketing that has been here for more than two decades. It has been labeled as boring and a less responsive medium of marketing in this age of swiftly changing digital technologies, but it is still running strong. According to salesforce.com statistics, 82 percent of customers do open email sent to them by companies.

In the constant evolution of digital media, email marketing has stood strong and has proved to be the most reliable touch point for marketers to interact with their customers and prospects. Here are a few innovations that marketers of today think will make email marketing evolve as one of the leading marketing methods in the near future and beyond.

Read about the innovations and the future of email here courtesy of Pizzamarketplace.com.

Monday, December 7, 2015

Nobody Loves Their Cars Like Gen Y


“Love” is the holy grail of the customer experience. Strategic Vision research shows that true advocacy and brand loyalty begins not when buyers are simply “satisfied,” but when they truly love their experience. With this in mind, Strategic Vision has created the Customer Love Index (CLI). This new metric continues the company's rich tradition of cutting-edge research, and reveals in their most recent automotive research which vehicles are doing the best at creating love, and shows why they can be more successful than their competition.

CLI research shows that Gen Y loves their car even more than many suggest. Strategic Vision has always held to the idea that millennials love their vehicles more than everyone else, and the Customer Love Index confirms this. It shows a staggering difference between millennials, who give an average CLI score of 470, and the rest of the industry, which gives an average score of about 400. Not only are their scores higher, but millennials are much more likely to be buying mass-market vehicles designed to maximize value, not love. Essentially, they love their compact hatchbacks so much that they rate them similarly as owners of luxury convertibles.

Find out which cars were the 'most loved' and read the rest of the article here courtesy of Strategicvision.com

Blog Archive