Friday, December 18, 2015

How Many Apps Do Smartphone Owners Use?

There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used?

A Localytics survey, conducted by Research Now in October 2015, reports that 49% of US smartphone app users use six to 10 smartphone apps each week.

A November 2015 Pew Research Center report goes into more detail: 30% of US smartphone app downloaders had one to 10 apps downloaded on their phone as of February; another 32% had 11 to 20. The report paints a slightly different picture when it comes to weekly usage, however, citing 46% of respondents using one to five apps per week, whereas only 35% use six to 10.

Read the entire article here courtesy of emarketer.com and check out our mobile apps for Sunny 92.3, Hits 96 and Q973 / 993.

Thursday, December 17, 2015

Nearly Half of U.S. Homes Use Cellphones Only, Shun Landlines

Nearly half of U.S. households only use cellphones, according to new federal statistics that show more and more people are cutting the cord on landlines.

Now, only about 8 percent of households have just landlines, the Centers for Disease Control and Prevention reported Tuesday.

More than 47 percent of American homes use only cellphones. About 42 percent have both.

A dozen years ago, a mere 3 percent of U.S. households used only cellphones. Given the trend, officials believe more than half of U.S. homes will be wireless within the next year.
"The tipping point is approaching," said CDC's Stephen Blumberg, the report's lead author.


The preliminary data is based on in-person interviews in more than 21,000 homes during the first six months of this year. What else did the researchers find? 


Read the entire article here courtesy of NBCNews.com.

Wednesday, December 16, 2015

Millennials' charity drive: passion

Millennials prefer to use their personal skills when giving to charity, the 2015 Millennial Impact Report, conducted by research agency Achieve, showed. Seventy-seven percent of millennial employees said they are more likely to volunteer if they can use a skill or expertise to benefit the cause.

"When a millennial gives an asset of any kind, including time, skills, networks and dollars, they view their assets as equal (value)," said Derrick Feldmann, president of Achieve and lead researcher of the Millennial Impact Project.


Read the entire article here courtesy of Reuters.com.



Tuesday, December 15, 2015

AM/FM Radio Is Still in the Driver’s Seat

It’s no secret that modern American life is all about the individual who is always on the go. Whether it’s heading to work, traveling to the gym or grocery or shuttling kids to all their extracurricular activities, today’s Americans spend 70% of their waking hours outside of the home -- and spend over 30% more time in their cars than they did just ten years ago. In that same ten-year time frame, consumers have been introduced to a vast array of new digital automotive entertainment concepts from streaming radio to in-dash entertainment options. But amid all of today’s choices one thing remains constant -- the desire of consumers for AM/FM broadcast radio in their cars.  Read the entire article here courtesy of MediaVillage.com.

Monday, December 14, 2015

SMS Still Relevant For Marketers

SMS messages turned 23 years old last week.  Although extremely popular in its day, peer-to-peer messaging hit its peak about three or four years ago as over-the-top messenger services likes Whatsapp and Skype began to eat into their market share. Today, many marketers view SMS messages as a relic of the past.

Not so, says Steve French, VP of product management and marketing at Amdoc’s Openmarket division, an enterprise messaging company. French says SMS plays an integral part in the marketing mix, and has appeal for potential customers based on the channel’s “ubiquity, timeliness, and familiarity.”

The vast majority of brand apps are not used very often, and do not have long-term engagement. Text messages need far less investment in time from users or marketers. According to a white paper from Oxygen8, the open rate for SMS is 98%, and 90% of messages are opened within three minutes. The average time is 90 seconds.

As customers become more reluctant to place calls, companies that ensure they’ve got text-based support can catch some of the 400,000 text messages that are sent to land lines. That develops a solid customer service relationship they may have previously missed.

In the enterprise sector, French says, many companies are starting to do away with voicemail and have begun communicating with their employees through text messages.

According to a recent study from Portio Research, the mobile-first mindset that has overtaken many consumers -- along with the vast reach of the channel and an emphasis on content personalization -- will drive enterprise to personalize SMS communication in the next decade. (SMS can be used to reach 84% of the human race, or about 6.1 billion people.)

Communication is constantly being disrupted, and the balance of the marketing mix shifts almost daily, but SMS, and most every channel, should remain relevant for years to come.

See more articles like this at MediaPost.com. 

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