Wednesday, December 23, 2015

Do Company Ethics Affect Purchase Decisions?

Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical, according to an April 2015 study.


Mintel and Lightspeed GMI surveyed 2,000 US adult internet users. More than half of respondents said they stop buying products when they believe a company is unethical. Over one-third of internet users said they would tell others and 26% of respondents would do neither of those things.

But when it comes to the actions taken when they believe a company is ethical, less than half of internet users said they would buy products from it. In addition, 34% said they would tell others and more than a third said they would do neither.

Read the entire article here courtesy of Emarketer.com. 

Tuesday, December 22, 2015

Do Consumers Really Want Retail Stores to Open On Christmas?

Who wants to wait until the Day after Christmas to make returns or start spending those gift cards they received? Why not throw open the doors on Christmas Day, am I right? (Please tell me I’m wrong.) That’s apparently the sentiment that consumers—particularly millennials—shared in a new LoyaltyOne Consulting report released recently. Read the details of the report and the rest of the article here courtesy of Dealerscope.com.

Monday, December 21, 2015

Merry Christmas!


Thank you for partnering with us this year!  All the best to you and yours!

Our office is open normal hours Monday through Wednesday, 
closed Christmas Eve and Christmas Day.

Enjoy the time with your family!