Wednesday, December 30, 2015

The most-used medium by Millennials? Radio.

When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those cool connected TV devices, such as the Amazon Fire TV Stick or Google Chromecast, or a PlayStation. You probably don’t think of radio when you think of these young people. But probably you should.  

A new report from Nielsen finds radio has a wider reach each week among adults 18-34 than any other medium.

The data comes from the measurement company’s first-ever Comparable Metrics Report, which aims to make apples-to-apples comparisons between different media for a better picture of what people are consuming.

It finds that, among 18-34s, 91 percent use terrestrial radio each week.

That’s more even than smartphones, at 82 percent, TV connected devices, at 49 percent, and tablets, at 33 percent.

It’s also well ahead of TV, at 76 percent.

Read the entire article here at Medialifemagazine.com

Tuesday, December 29, 2015

Bankers Worry More About Social Media Than Interest Rates

While it’s probably fair to say the banking industry still ranks fairly low in the public’s esteem, no one can deny its central role in the economy and it’s always interesting to see what the little weasels are thinking about. On that note, PricewaterhouseCoopers has released the 2015 edition of “Banking Banana Skins,” based on a global survey of 672 bankers conducted with the Center for the Study of Financial Innovation, asking what keeps them tossing in their silk sheets at night. 
One thing that stands out in the 2015 survey, amid usual suspects like regulation and cyber crime, is the rapid rise of social media as a major threat: from 2014 to 2015, social media rose from nineteenth place (out of 25) to eleventh place, putting it ahead of more familiar concerns like capital availability in thirteenth place, interest rates in fourteenth place, and emerging market volatility in fifteenth place.

According to regional data, social media loomed even larger in the minds of North American bankers, where it took sixth place following major risk factors like cyber crime and the overall macroeconomic outlook.

Read the entire article here courtesy of MediaPost.com.

Monday, December 28, 2015

Magazine Print Audiences Fall, Digital Editions Fail To Deliver




Aside from a few notable exceptions, the audiences for print magazines continued to decline in the second half of 2015, according to the latest figures from research outfit GfK MRI.

The declines in print audiences usually canceled out much smaller increases in the audiences for digital editions. However, it’s important to note that the figures for digital editions do not include reading on Web sites, and therefore are not representative of their full digital audiences.

All the following audience figures are for print and digital editions only.

See the facts and figures in the full article here courtesy of MediaPost.com.