When you think of effective marketing, what do you come up with? Social media? Email marketing? Direct mail out? More often than not, if brands want to make a lasting impression, they think of public stunts, also called brand activation or experiential marketing.
When executed well, a public stunt can put your brand at the top of the market, however, when executed poorly, it generally has the opposite effect. Unfortunately for brands that end up in the latter category, the negative effects last much longer than the positive effects of a great stunt.
Click here are 7 things to avoid when you are including a public stunt in your marketing strategy.
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