Monday, January 4, 2016

Americans Cutting the Cable TV Cord at Increasing Pace

By 2018, one in five US households will not subscribe to cable or satellite TV.
A growing percentage of American households are cutting the cable TV cord each year, according to eMarketer’s first forecast for the pay TV market. In 2015, 4.9 million US households will unsubscribe from traditional pay TV services, a jump of 10.9% over last year. And that growth will accelerate in the coming years, with the number of incremental cord-cutting households jumping another 12.5% in 2016. In fact, by the end of next year, the number of US households subscribing to cable and satellite will drop below 100 million.

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