Monday, January 11, 2016
APPLES TO APPLES: RADIO REACHES THE MOST AMERICANS EACH WEEK
Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.
Nielsen’s inaugural Comparable Metrics Report leveled the playing field and showed that radio has the highest weekly reach across all age groups, as more than 90% of all adults listen each week.
Results from the study showed that adults still spend the most time with TV, with radio coming in second place across almost all groups followed by smartphones, PCs, TV-connected devices and then tablets.
Not only does the comparable metrics report look at how many people tune in but also how often they tune in. Radio and TV usage amounts to more than five days each week. And, while some media have seen decreases in usage, radio has posted the most consistent minutes of usage across all ages.
So who tunes in the most? Read the entire article here courtesy of Nielsen.com.
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