Although new premium digital video platforms are growing, one fact has remained the same about TV consumption: The less money one earns, the more TV will be watched.
Nielsen’s Total Audience Report for the third quarter says “lower income adults have greater television usage across all hours of the day.” Adults in TV households with income under $25,000 watched 211 hours/14 minutes of monthly live TV and DVR/time-shifted TV.
What about the flip side? Read the entire article here courtesy of MediaPost.com.
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