Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.
Read the entire article here courtesy of Emarketer.com.
- See more at: http://www.emarketer.com/Article/Many-Marketing-Execs-Dont-Have-Mobile-First-Strategy/1013332?ecid=NL1001#sthash.F85kBRqk.dpuf
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