As more employers are turning to social media to vet job candidates, colleges and universities are doing the same for prospective students, according to Kaplan, which recently conducted a survey of around 400 college admissions officers around the country.
The proportion of college admissions officers who check the social media profiles of applicants has quadrupled over the last decade, from 10% in 2008 to 40% today, Kaplan found. But they’re not just looking for negative factors that might disqualify an applicant: 42% of admissions officers said applicants actually invited them to look at the profile to demonstrate a special talent, for example in music, art, writing, or modeling, and 37% said the things they’ve found have positively impacted an application.
Read the entire article here courtesy of Media Post.
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