Wednesday, January 13, 2016

More Single Female Baby Boomers Buying New Homes

Being single isn't stopping female baby boomers from investing in their dream homes, as witnessed in 50 Del Webb communities across the country. Since 2012, Del Webb buyer profiles indicate the percentage of single female homebuyers has steadily increased, now representing one-in-five Del Webb buyers.

"The single female baby boomer demographic has emerged as a growing source of demand in the new homebuyer market. This is a group of women that is confident, financially savvy and ready to make long-term financial commitments," says Lindsay Motley, regional vice president of sales for PulteGroup, Inc., the parent company of Del Webb. "With single female boomers now numbering approximately 25 million, this growing population represents a tremendous opportunity for our Del Webb communities."

Motley adds that the growing trend of single female homebuyers is likely to continue, as reflected in the recent Del Webb Baby Boomer Survey, which revealed that 28 percent of single female baby boomers anticipate they will have a change in their housing needs within the next five years. While more than half (60 percent) of those plan to make the move to smaller housing accommodations, they aren't willing to give up on dream home features. The Del Webb Baby Boomer survey was an online study of 1,020 single female U.S. adults ages 50-68, conducted by Harris Poll on behalf of Del Webb in December 2014.

"Boomers may be downsizing, but they have worked hard over their careers and don't want to compromise on high-end features, such as granite countertops, upgraded appliances, sunrooms and luxurious baths," says Motley.

What's next for single homebuyers? Find out here courtesy of

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