Packaged Facts projects sales for the $25-billion kids’ food and beverage market will grow to a value of almost $30 billion by 2018, driven by continued economic recovery, strong new-product development and increased demand for health and wellness products suitable for growing kids.
Children under the age of nine are a particularly influential demographic for food and beverage marketers, according to a new Packaged Facts report. They establish lifelong dietary habits during this period, and brand loyalty begins.
Today’s kids are more marketing savvy and nutritionally conscious than any previous generation.
Read the entire article here courtesy of CSPNet.com.
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