If there is one thing we learned from 2015, it’s that marketers in 2016 and beyond will need to focus on improving the customer experience and marketing in a digital-first world.
Last year, we saw emerging channels like mobile, video, and social media gain traction among brands and advertisers. Meanwhile, issues surrounding ad viewability and ad blocking became even more apparent. Going into next year, the marketing and advertising community will need to find solutions that satisfy all parties: publishers, marketers and especially consumers.
In 2016, the most important move that marketers may make is meeting consumers where they are, instead of on marketers’ terms.
What are the top 10 trends shaping the future of marketing in 2016? Click here courtesy of Marketing Dive.
Tuesday, February 9, 2016
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