Tuesday, February 23, 2016

CONSUMERS' FAVORITE CHAINS 2016

Who is winning with consumers and what they’re doing right.

Diners are more fickle than ever. With steep competition in today’s market, getting customers in the door—and keeping them coming back—means understanding what they value and delivering on those needs. Our third annual ranking of consumers’ favorite chains, compiled with exclusive data from market researcher Technomic (owned by Restaurant Business’ parent company, Winsight) reveals which brands are doing it right. Sales figures don’t necessarily translate to fondness in consumers’ minds, which is why you won’t see McDonald’s, Subway or Starbucks on the list. When it comes to capturing guests’ hearts, smaller and regional players may hold the secret. “Consumers are rewarding chains hitting on today’s big trends. Operations prioritizing health, food quality and overall convenience are earning the highest marks,” says Darren Tristano, president of Technomic.

So who's tops and where do your favorites rank?  Read the entire article here courtesy of restaurantbusinessonline.com.