Monday, February 22, 2016

Learning Your ABZs

They are the teenagers with acne, the high-school jock, the freshman college nerd, the 21-year-old graduating magna cum laude.

They are the first demographic to have never lived a day without the Internet.

They are the United States’ most ethnically diverse generation and are growing up with conversations about global warming, wage fairness, transgender rights and health care for all. Their preferred forms of communication are instant messaging, Snapchat, Instagram, Wink and Nimbuzz.

Most of them still live at home, with little income of their own, and are at the crossroads between post-pubescence and adulthood. But by 2020, they will make up 40% of consumers and already possess $44 billion in spending capacity.

They are Generation Z.

Read the entire article here courtesy of