Thursday, February 4, 2016

Most CEOs Still Not On Social Media

Pity the bosses, who have to contend with all sorts of dilemmas as they figure out how to budget their time. On one hand, as CEO you’re also basically the company’s top spokesperson and therefore expected to be on social media. But creating thoughtful content requires a substantial time investment, and let’s be frank: that four-martini lunch is not going to drink itself.

Presented with these conflicting demands, most CEOs are choosing to just skip the whole thing, judging by a new study by business management software provider Domo, which checked up on the bosses of all the Fortune 500 companies and found that just 39% have a presence on any of the six big social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+). That figure is up 7% from last year’s “Social CEO Report.”

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