Radio will have a strong impact on undecided primary voters as we move into the heart of primary season, per a Nielsen Audio study commissioned by the Katz Radio Group.
“The Local Vote 2016” study analyzed media consumption trends in the Super Tuesday states of Colorado, Texas and Virginia. (Colorado and Virginia are considered key swing states in this year's presidential election.)
Approximately one-third of all registered voters in those three states can still be swayed by political messaging, notes the study. These voters comprise the so-called “Opportunity Vote.”
Read the entire article here courtesy of Media Post.
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