Thursday, February 25, 2016

Twitter Tweets Become Less Real-Time

Despite a growing user backlash, Twitter is moving away from arranging tweets in chronological order.
Marking a fundamental strategic shift, the social giant will now give users the option of seeing more relevant tweets placed more prominently in their timelines. 

Rather than impose the change on users, Twitter is requiring that they actually turn on the new feature themselves. Even after the feature has been initiated, users only need to “pull-to-refresh” to see new, chronologically-ordered Tweets at the top of their timelines.

Rationally, the change makes sense, according to analysts.  Read the entire article here courtesy of Media Post.