Wednesday, March 2, 2016

Carmakers Retreat From Quirky Designs as Millennials Embrace Mainstream

It was not too long ago that automakers were tripping over themselves in pursuit of younger buyers, offering boxy wagons and small, jellybean-shape city cars. The Scion xB, the Honda Element, the Nissan Cube: All were funky departures for Generation X from the dowdy minivans of their parents.

But times and tastes change. When Toyota announced last week that it would mothball its youth-oriented Scion brand, it punctuated a broader retreat in the industry from quirkier car designs, particularly at the low end of the market.

Today’s younger buyers, loosely referred to as Generation Y, have embraced a term that would have turned off their immediate forebears.

What is it?  Read the entire article here courtesy of The New York Times and find out!

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