It was not too long ago that automakers were tripping over themselves in pursuit of younger buyers, offering boxy wagons and small, jellybean-shape city cars. The Scion xB, the Honda Element, the Nissan Cube: All were funky departures for Generation X from the dowdy minivans of their parents.
But times and tastes change. When Toyota announced last week that it would mothball its youth-oriented Scion brand, it punctuated a broader retreat in the industry from quirkier car designs, particularly at the low end of the market.
Today’s younger buyers, loosely referred to as Generation Y, have embraced a term that would have turned off their immediate forebears.
What is it? Read the entire article here courtesy of The New York Times and find out!
Wednesday, March 2, 2016
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