Monday, March 14, 2016

DON'T SLEEP ON WEEKENDS WHEN CONSIDERING RADIO LISTENING

When it comes to content creation and advertising, marketers, programmers and broadcasters often let the business at hand shift to auto-pilot when the weekend rolls around. But according to Nielsen’s most recent State of The Media: Audio Today report, they might want to re-arrange their schedules. That’s because the report highlights just how big the radio audience is that tunes in on Saturday and Sunday all across America.

Read the entire article here courtesy of Nielsen. 

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