Thursday, March 17, 2016

How Many Affluent Millennials Are There?

Recently the Millennial generation has been the focus of many marketing pundits' articles and columns. No matter the slight variations defining the ages this generation encompasses (we define them as consumers born between 1981 and 2000), there are many out there, about 86 million in total, including those of high-school age. When marketers start to focus, though, on adults 18 or older, the number falls to about 73 million Millennials. The following exhibit segments that entire generation by four typical age segments many marketers use.

Read the entire article here courtesy of Media Post.

Blog Archive