Friday, March 25, 2016

Marketers Take Second Look at Over-50 Consumers

Brent Bouchez opened Agency Five0 six years ago in New York as an advertising firm specializing in marketing to baby boomers, on the assumption that companies would need to tune their messages differently as the last of the boomers headed into their 50s. 

Read the entire article here courtesy of The New York Times.

Blog Archive