Monday, March 28, 2016

Wearables and Apps Influence Positive Health and Wellness Behaviors

There is a large market opportunity for health services that cater to consumers’ healthy living needs. Overall, about half of Americans participate in at least one health or wellness service—one in four has a fitness club membership; one in seven is in a diet and nutrition program; and a similar percentage are participants of a weight loss program. 

The challenge for the health and wellness industry is to move the needle towards producing more positive outcomes, or at least providing an engaging consumer experience so participants will continue their participation.

Read the entire article here courtesy of Park Associates.

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