Friday, April 15, 2016

Connecting To The Modern Family

Summer’s almost here, and with the season comes the onslaught of family travel. And, just like about everything else in our industry, this market segment is evolving in ways that marketers need to acknowledge.

Family time has become more valuable than ever, as time-starved parents increasingly look to travel as a way to stay connected. It’s making the family vacation a highly considered purchase and a significant investment of time and money that creates pressure to find and experience the perfect trip.

As travel marketers target families, there are are some things worth considering.  Read the entire article here courtesy of Media Post.