Wednesday, April 6, 2016

Consumers Trust Non-Celeb Influencers More

Influencer marketing is on the rise but some approaches are more effective than others, according to a new survey of 14,000 U.S. adults conducted by Collective Bias earlier this month, which found that a sizeable segment of respondents were more likely to heed recommendations from non-celebrity influencers than celebrities.

Read the entire article here courtesy of Media Post.

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