Wednesday, April 13, 2016

Pets enjoy a golden age of products

Just like their owners, dogs need to stay in shape too.

From eco-friendly birdhouses to cylinder nano aquariums for jellyfish and blingy metallic fetch balls for dogs, the pet products market is flush with innovative and, at times, far-out products.

These aforementioned offerings were seen at the recent Global Pet Expo, where Kevin Rewerts, divisional VP Farm, Ranch, Auto & Pet Division, True Value, said he went looking for distinctive items. “The retail business these days is being driven by higher-quality unique products,” he said. “Products that are me-too or generic are just that — nothing exciting. We are continuing to look for products that differentiate our retailers and move the consumer from a ‘maybe buyer’ to a ‘definite yes’ consumer.”

Read the entire article here courtesy of HBS