Tuesday, April 5, 2016

Retailers are clamoring over a specific kind of millennial

Retailers are clamoring for the attention of a group of consumers that's growing in both number and power: millennial moms.

Chick-fil-A recently launched a service called "Mom's Valet" for parents with young children.

The service lets parents order at the drive-thru with their children in the car with them, and then go inside where a Chick-fil-A employee will have a table ready — with however many high chairs they need — and serve them.

Starbucks is also trying to cater to young parents...

Read the entire article here courtesy of Business Insider.

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