Some of the most successful retail stores are also among the least attractive.
Instead of soft lighting and elaborate displays, stores like Aldi, Dollar General, Costco, and Trader Joe's offer no-frills shopping experiences with few bells and whistles.
In turn, they can invest more in prices, giving them a distinct advantage over competitors, Mike Paglia, director of retail insights for Kantar Retail, told Business Insider.
Read the entire article from Business Insider here.
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