Wednesday, April 20, 2016

What customers really think about loyalty programs

Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

Maritz Motivation Solutions surveyed more than 2,000 consumers regarding their feelings about brand loyalty and engagement. The data showed that there are at least five myths when it comes to consumers and loyalty programs. “When evaluating your brand, consumers also are evaluating your loyalty program,” said Barry Kirk, VP Customer Loyalty Strategy for Maritz. 

Kirk detailed the myths in a webinar this past week.  Read the myths and the full article here courtesy of Retailing Today.

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