Nearly 50,000 individual assessments of 36 QSR (Quick Service Restaurants) brands over the first quarter of this year have resulted in a couple of eye-opening Top 10 lists. Consumers, for example, ranked Panera Bread, Chick-fil-A, Starbucks, Dairy Queen and Baskin-Robbins as their favorite brands, according to Phoenix Marketing International, which collected data through its Restaurant XP mobile insights platform to reveal how QSR guests rated brands based on performance and service. Through the combined use of mobile devices and GPS, the platform gives customers a chance to provide feedback about their experiences while they’re still in the restaurant.
In total, 49,474 assessments were collected on 36 brands between January and March. According to the responses of those diners, the top decisive factors on a restaurant's performance include the delivery of "fast, efficient service" and "food served fresh." The research shows that restaurants that surpass expectations on those two aspects fare best on ratings....
Check out the Top 10 list and read the full article courtesy of Fast Casual:
- ▼ 05/22 (5)
- ► 2015 (148)