Wednesday, May 18, 2016

School’s not out but marketers already planning for back-to-school shopping

It may seem a little premature given that school is still in session, but the first back-to-school study has been released.

About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights. Average spend will be $606, or $1,086 for households with college-age children.

However, although back-to-school shopping typically heats up in July, 5% of respondents had started by April and another 7% plan to start before June. More than half will begin back-to-school shopping between late July and early August, with early August the most popular starting time....

Read more courtesy of Retailing Today:

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