Thursday, May 19, 2016

US Millennials Emerging as Heavy Coupon Users

Millennials in the US are increasingly interested in mobile coupons. Nearly half of millennial coupon users in the US used more mobile coupons in Q3 2015 than a year earlier, according to Valassis. Almost half (45%) used more paperless discounts versus 30% of all US coupon users.

While about a third of millennial coupon users say they increased their paper coupon usage—those that come in the mail, as well as those that come in newspaper coupon books—the largest growth came in paperless discounts, or those received on smartphones or other mobile devices....

(photo courtesy of Progressive Grocer)

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