Thursday, June 2, 2016

What Products Are Consumers Webrooming?

Consumers are increasingly researching products before they purchase them in-store. According to Q1 2016 research, appliances and electronics are some of the top product categories involved in webrooming (the practice of researching items online and then purchasing them in-store). 

Bazaarvoice analyzed more than 30 US retailers on its platform to look at the types of product categories that are involved in webrooming. Appliances (58%) and electronics (54%) made up a large share of product categories involved in webrooming....