Wednesday, July 20, 2016

Amazon, Netflix, YouTube Earn 'Best Perceived Brands' Status

“If you focus on the customers and giving them the things they like and need, you can capture more market share,” Marzilli says. “It's not rocket science -- it's good business.”
Amazon, Netflix and YouTube remain in the top three spots in YouGov BrandIndex’s Top 10 Best Perceived Brands for the first half of 2016. 

YouGov BrandIndex crunched the daily Buzz scores of 1,400 brands it tracks from Jan. 1 through June 30 to determine these scores. Buzz score is determined by asking respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?   A score can range from 100 to -100 with a zero score equaling a neutral position....

Read the entire article courtesy of Marketing Daily:

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