More than two-thirds of surveyed parents say school recommendations influence spending more than children's requests; Brick-and-mortar still rules for back-to-school.
Retailers that promote early deals and take the hassle out of back-to-school shopping will get the extra credit this year, according to Deloitte's "2016 Back-to-School Survey" of parents with children in grades K-12.
On average, parents will spend $488 for clothing, accessories, school supplies, computers and other electronics for their children this year. The earlier the shopper, the higher the budget: Respondents who said they plan to start shopping for back-to-school by the end of July are likely to spend 26 percent more than those who begin in August or later....
Read the entire article and see the survey courtesy of PR Newswire: