Forbes recently estimated that women drive approximately 70 to 80 percent of all consumer purchasing. This estimate and other reports have led many experts to consider the female demographic the engine of today’s economy. Women are buying products for their professional lives and for the home and family, which means that behind most women lies a whole network of consumers. To stay competitive, retailers should constantly reinvent their strategy for selling to this demographic. Revisit core questions like, “What kind of products make their lives – and the lives of the people they are buying for – easier and more efficient?” And then, “What are the hottest trends in technology, color and fashion that will help them personalize their experience?” As we move into the back half of 2016, here are a few key tech categories that will enhance the lifestyle of the female consumer – and that come with stylish options for personalization....
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