Friday, July 15, 2016

Pokémon Go Is Good Business for Small Businesses

Pokémon Go users gotta catch ’em all—and small businesses are taking advantage of their obsession with the viral smartphone game.

The augmented reality app, which soared to the top of download charts over the weekend, uses location tracking and cameras to help users capture animalistic characters from Pokémon, the Japanese cartoon franchise. It’s sent users wandering into the streets and parks in search of Squirtles and Blastoises to add to their Pokédex.

The app has also caused ambitious trainers to seek out their local pizzeria or coffee shop, many of which have been designated as Pokéstops where players can replenish on supplies, or as gyms, where they can train characters for battle.

Pokémon Go has created a huge opportunity for local businesses, and they’re already capitalizing on the app’s wild popularity. Some businesses are paying the app a $10 daily fee to purchases lures, or items that attract users, for their store to drive foot traffic. At L’iniozio, a pizzeria in Long Island City, Queens, the manager paid to lure a dozen Pokémon characters into his establishment. The restaurant’s manager, Sean Benedetti, told the New York Post that the shop’s business spiked by 75% over the past few days....

Read the entire article courtesy of Time: