Wednesday, July 27, 2016

RETAILERS USE THEIR PHYSICAL SPACES TO HOST EVENTS AND PUMP UP SALES!



“We frequently see repeat customers coming back to make purchases after experiencing our brand for the first time.”
Bricks-and-mortar retailers looking for a reboot need go no further than their physical space for a new lease on sales.

So says Kapow, a Chicago-based company that connects clients planning events with retail venues across the country, in real time. Part disruptor and part event planner, Kapow makes it possible for retailers to transform unproductive dayparts or even unused space into sales vehicles.

These stores have the ability to generate pure profit through the retail space they already have, simply by using bricks-and-mortar locations as an events space after hours....

Read the entire story courtesy of National Retail Federation:

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