Friday, July 8, 2016

Study Points Up Importance of the Human Touch in Shopping Journey

A traditional, low-tech customer service feature can help prompt shoppers to follow the path to purchase.

According to a new study from technology services company Mindtree, “Mindtree Shopper Survey 2016,” good old-fashioned human sales associates have a big impact on consumers moving from thinking about a purchase to actually making one....

Read the entire article courtesy of Retailing Today: