Thursday, July 21, 2016

The 'Me Generation' Is Still The Most Valuable Generation

The marketing landscape today bares little similarity to that of the 1970s, yet, through the dawn of digital and proliferation of new channels, one element has remained consistent: the focus on consumers between ages 18 and 49. 

The entire idea that this demographic cohort is the target-customer Holy Grail began with baby boomers. They were a new breed of consumer, born into the boon times after World War II and dubbed the “Me Generation” for their newfound love of all things material. They inspired a revolution in advertising, but at some point, marketers miscalculated. The importance was attributed to age, when it should have been affixed to the group itself....

Read the entire article courtesy of MediaPost: 

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