A Heads-Up On Holiday Retailing Strategies
Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season.
Last Fall, says Kim, MyAlerts and the research firm e-Tailing Group surveyed 1,200 frequent e-commerce shoppers ahead of their holiday shopping, providing some early insights:
Consumer Holiday Shopping Habits:
- 43% answered that they usually will wait for sales when first viewing products
- 37% said if the price is fair, they usually buy soon
- 50% said they always or frequently would opt-in to price drop email alerts, with another 37% saying they sometimes would opt-in to price alerts
Read the rest of the article courtesy of Media Post: