Wednesday, August 10, 2016

High-Tech Safety Features "Apeal" to Consumers...

New vehicle buyers have come to expect – and appreciate – the latest in high-tech safety systems. And those manufacturers who offer such technologies as blind-spot detection and forward collision warning scored especially well in the latest J.D. Power APEAL study.

Designed to go beyond traditional quality and reliability numbers, APEAL probes buyers about what features they find most exciting – and which are likely to get them back into showrooms to buy the same model or brand in the future. The results of the 2016 study show European brands such as Porsche, BMW and Jaguar, that offers the broadest suites of safety gear coming out on top.

“Technology-enabled safety features help drivers feel more comfortable and confident while driving their vehicles,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power.
Ironically, while consumers are clearly being drawn to advanced technologies like automatic emergency braking, or AEB, they also find flaw with digital systems – though more frequently the high-tech infotainment systems that have become an industry norm. Such technologies were, collectively, the single largest source of complaints in another Power study, the annual Initial Quality Survey released last month....

Read the entire article courtesy of The Detroit Bureau:

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